Dr Christina Anthony (USYD)

Bio

Dr. Christina I. Anthony is currently a Lecturer in the Discipline of Marketing at The University of Sydney Business School. Christina’s research uses experimental design to examine questions on the psychology of consumer behavior. She has a particular interest in studying interpersonal processes and relationship dynamics during social and marketplace interactions; including interpersonal deception and emotion regulation. She also seeks to understand the role of affect and motivation in goal pursuit. Christina obtained her PhD and Honours with the University Medal from The University of Sydney. She was the recipient of an ARC Discovery Grant Postdoctoral Fellowship. Christina’s papers have been published in top-tier (FT50) journals including the Journal of Consumer Research and have been featured in a range of media outlets including the Wall Street Journal, NBC News, The Atlantic, ABC News, and 2UE Radio.

Humorous Denials

Abstract

Every day people deny rumors and accusations of wrongdoing. Their denials typically take a serious tone (e.g. I did not have sexual relations with that woman – Bill Clinton), however some denials are intended to be humorous. From Chrissy Teigen’s hilarious clapbacks to photoshop accusations; celebrity surgeon Munjed Al Muderis jokingly dismissing claims about inflicting his patients with maggot–ridden wounds; to WWE champion Randy Orton laughing off claims of sexual misconduct, humorous denials have attracted significant attention. This paper introduces the concept of humorous denials and examines the benefits and dangers of being humorous when denying an accusation. Across five studies we show that in contrast to the belief that a humorous response will help make a denial seem more credible, a humor attempt in fact increases suspicion of wrongdoing. However, while using humor to deny an accusation may harm deniers by heightening suspicion of wrongdoing – we show that, ironically, it may also benefit the denier by reducing anger and subsequent punishment when the denial is subsequently exposed as a lie. This research not only establishes the novel role of humor in denials, but it is the first to examine the unexplored interplay between humor and deception. Our findings suggest a trade-off of implications for individuals and companies managing high-stake reputations and brand relationships.

This research is conducted in collaboration with Associate Professor Caleb Warren (University of Arizona) and Professor Peter McGraw (University of Colorado).

Authors:

Dr Christina I. Anthony* (University of Sydney Business School)

Associate Professor Caleb Warren (University of Arizona)

Professor Peter McGraw (University of Colorado)